STRATEGY TIPS

6 IMPORTANT QUESTIONS

FOR the next level OF YOUR BRAND

The book „Branding in five and a half steps“ by Michael Johnson should be read by everyone interested in marketing. Starting on page 85, he talks about the countless number of questions companies face in branding. All these questions can overwhelm you, which is why Michael broke it down into the 6 most important questions. This also gave rise to his own trademark „the 6 brand questions™“.
I recommend that every company deal with these issues on a regular basis. This is also the foundation of my work, which fulfills me as a brand consultant.

„The fascinating thing about these six simple questions (and one statement) is the amount of heartache and discussion that companies and organizations go through to answer them.“

– MICHAEL JOHNSON

1. Why are we here?

2. What do we do and how do we do it?

3. What makes us different?

4. Who are we for?

5. What do we value most?

6. What is our personality?

Our amition is the long-term goal, either connected to old "mission/vision" statements or rewritten.

6 Brand questions

© MICHAEL JOHNSON – BRANDING IN FIVE AND A HALF STEPS. CLICK HERE FOR THE BOOK.

I will be happy to support you in answering these questions. Feel free to arrange a free  videocall for it here

– ELISABETH ISABELLA HABERSCHRICK

ELISABELLA Albertina

Elisabeth Isabella
Haberschrick

STUDIO ELISABELLA

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